315-432-1045 info@pccsyr.com

Understanding Implicit Bias and Cultrual Competence $49

July 28th, 8:30AM


This course describes implicit (unconscious) biases, how they are created, and how by understanding them we can interact and communicate effectively with people of diverse backgrounds and cultures. No matter if you are new to business or are a veteran real estate agent, your success depends on your ability to work with other people. And now those people are multifaceted, multiracial and multicultural.

Cultural diversity itself isn’t a problem – our differences have always been there; they’re what make us unique. When working with people from another cultural background, you need to understand them and where their ideas of right and wrong come from. Culture is the way we were raised and the values, beliefs and standards for behavior we learned. However, when you follow the Platinum rule, “Treat others the way THEY want to be treated.” You are more likely to get clients and listings, make sales, and have a successful real estate career.

Some real estate agents let their biases get in the way and may discriminate against people from diverse backgrounds and cultures. This is the turning point from simple likes and dislikes to breaking fair housing laws and possible censure or loss of license. To avoid this behavior, many businesses and trade organization’s encourage their employees and members to participate in implicate bias and diversity training. discovering and overcoming implicit biases is a critical step forward toward improving personal growth and other areas of their lives, such as having a successful career in real estate.

Approved 2.0Hrs Implicit 2.0Hrs Cultural Competency

Register below, attend in-person or live stream via Zoom™.  Invoices will be sent 1-2 business days after registration.


Understanding Implicit Bias & Cultural Acceptance July 28th (ID #10571)
Live Stream (Zoom) attendees must utilize a camera/microphone equipped device allowing instructor to verify attendance and participation. Per NYS DOS Division of Licensing Services regulations live stream students must complete, sign and return an Affidavit of Attendance (provided electronically) before the school can issue a Certificate of Completion.
All communications (receipts, confirmations, Zoom meeting invitations, and course materials) will be sent to this email address. Please ensure that messages have not gone to your "spam" folder.
Please provide the best number to reach you during course sessions.
Price: $ 49.00
Seating is limited In-Person and Live Stream via Zoom. Live Stream attendees must have a camera/microphone equipped device and remain visible during instruction to meet DOS/DLS attendance requirements. If you wish to register directly with school please call 315.432.1045 Tue-Fri 9:00 AM to 4:00 PM.
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Why Classroom?

It is impossible to replicate the rich learning experience of the classroom through a computer screen and online program.  The ability to ask questions and participate in classrooms can not be replicated through email or chat.  New perspectives on the course material are discovered during classroom discussions.  Hearing from fellow professionals attending the course adds a whole new dynamic.