Agents “Break Free”: A Quick Take on Non-NAR Options for MLS Access and Association Membership
I recently read a timely article published by Inman titled “Agents break free: How non-NAR MLSs and associations are redefining independence” by Holly Brink (January 27, 2026), and it captures a shift many real estate professionals have been quietly watching for years.
Original source: Read the full Inman article here (may require subscription).
What the article covers
Brink’s piece explores how agents and brokers are increasingly evaluating alternatives to traditional, NAR-centric MLS and association structures in search of greater independence, flexibility, and lower fixed costs. Rather than presenting alternatives as an overnight replacement, the article describes how some professionals may use these options alongside existing MLS participation to expand choice and control.
Two fast-growing examples highlighted
-
American Real Estate Association (ARA):
the article notes membership of 30,000 members and climbing, positioning ARA as a professional organization for agents and
brokers seeking an option outside the NAR framework.
https://www.arealtor.org -
MyStateMLS:
the article cites 50,000+ subscribers and discusses MyStateMLS as a platform intended to help licensed professionals market
listings broadly, including syndication to major portals.
https://www.mystatemls.com
Why the cost conversation matters
A central theme is that this movement is not just philosophical. It is financial. For many agents, annual association dues and MLS fees are a meaningful fixed expense, especially in markets where incomes are not “big city” numbers. Lower-cost structures can be attractive when agents are trying to balance exposure, compliance, and profitability.
If you want the Central New York numbers, we did a detailed breakdown on December 17, 2025, including dues, MLS fees, and what that can mean relative to agent income:
NAR/MLS Membership Rule Change: What It Means for Central New York Agents, Costs, Dues, and Income Math
Bottom line: Whether an agent ultimately stays fully within the traditional structure or explores alternatives, the larger shift is that choice is increasing. The industry appears to be moving toward more experimentation and more options for how professionals affiliate, access listing data, and manage their fixed costs.
Attribution: This post is an original summary and commentary based on the article “Agents break free: How non-NAR MLSs and associations are redefining independence” by Holly Brink, published by Inman on January 27, 2026. Please read the original for full context.
Robert Smith — NYS Licensed Real Estate Broker; NYS Licensed Real Estate Instructor (CDEI); 40 years’ experience in the real estate industry; served over a decade as Chair of the Town of Cicero Planning Board.
Robert and Cindy Smith own and operate the Professional Career Center, a NYS Licensed Real Estate School in Syracuse, New York.
Questions? bob@pccsyr.com